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Role
UIUX Designer
Platform
Desktop & Mobile Website
Duration
September - Oktober 2022
Project
Evaluate startup.id to increase user exploration
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Overview
Previously known as DSConnect, Startup.id is a platform that offers tech company data and serves as a matchmaking platform for angel investors and companies active fundraising opportunities. However, the current MVP lacks in-depth company data, and we have observed a decline in engagement among angel investors. We have decided to redefine the platform with a new branding approach as Startup.id to enhance user exploration and connectivity.
Our focus is on improving user engagement with detailed data and performance scores for fundraising companies. From angel investors will be able to create custom scores based on their preferences. To achieve this, we'll optimize data visualization, making it easier for investors to explore fundraising information quickly and effectively to increase consideration. The context in this journey is to encourage angel investors to carefully consider connections before making decisions. After establishing mutual connections on the platform, they can then extend their approach beyond it.
Understanding The Problem and Context
I received quantitative data from our data team, in the current version, there has been a month-over-month decrease in the number of angel investor users exploring the platform over the last 3 months. Additionally, although there has been a significant number of investor requests to join the platform, only 32% of users actively explore it.
How the users drop by MOM exploring and funnel?
- The new fundraising data for companies has become unmanageable, resulting in investors not receiving the new fundraising companies announcement and more detailed information from companies.
- The limited availability of custom filter and sorting options restricts users from exploring their specific needs comprehensively.
- The current version has less awareness due lack of content marketing and limited mention in our tech news media.
How the journey of an angel investor? unfold as they exploring the startup data? And what are the risks associated with investing in early-stage startups?
I've learned about how angel investors explore data. The angel investors often lack sufficient resources for startup fundraising analysis and investing in early-stage startups carries a high level of risk. Additionally, investors face challenges in finding the right startups to fund to meet their specific needs.
01. Unmanageable and lack of notification
In the current situation, we lack a dedicated person to oversee the entire process, from managing investor requests to joining the platform, to maintaining fundraising data for companies, and notifying investors about the latest active fundraising opportunities.
To handle this current situation we’ve suggest a concept with this approach:
- To create a semi-automated investor registration process, implement an alert system that notifies of new investor registrations. Additionally, set up semi-automated welcoming email functionality. Also create a several automate email from connected and expired.
- Implement a notification feature that provides updates on different categories, including fundraising status, connected companies, data, and announcements.
02. More effort required for scanning information
To focus quickly and effectively angel investor to scanning data, I’ve focused to list all companies and fundraising data with quick link, enhance sort and filter and optimize data visualization in detail company.
Concepts suggested by an approach:
- Introduced feature suggesting a quick link for easy navigation, aimed at assisting users in accessing additional data. Notably, this quick link presents an alternative list distinct from the all company data and fundraising companies.
- Display comprehensive information, including details about fundraising, products, founders, until operational data. Additionally, implement a header navigation to assist users in staying oriented while scrolling through extensive data, ensuring they can navigate without becoming disoriented.
- In the current state, the filtering and sorting are based on the existing data. However, in the next phase we’ve a lot data, so that we’re create a new filter and sort based on newest data.
The performance score is the default score based on several indicators. However, in this phase, we have introduced the option for users to create a custom score based on their preferences if they do not wish to view the default performance score data (I’m not required to disclose the design due to the NDA).
3. Ensure a transition during the rebranding from DSConnect to Startup.id
To prevent user confusion, I consider implementing an announcement bar in DSConnect. This information to provide information about the rebranding, highlight the changes, and reassure users that their accounts and data will remain secure.
Introducing a New Companies Database and Angel Investor Matchmaking Platform (Startup.id)
There is some of the new on Startup.id, to making it easier for investors to explore fundraising information quickly and effectively :
- Company performance score
- More detailed companies data
- Improvement filter and sort
- Custom Score
- Deals (coming soon)
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Visit startup.id to see the details.
After 4 Month launch, The improvement make impact to increase 200% connected investor with fundraising company and Increase 500% exploring data from fundraising company. An additional effort is supported by partnering with the incubation event hosted by DSX Ventures, our tech news media and content marketing.
Lesson Learned
The project allow me to learn more about how investors, especially angel investors to research a companies and the data is important for they consideration before offer the funding to the fundraising companies. So that, make me works with this challenges to create a many concept to show lot of detailed information and data from companies. It’s important to help the angel investors to easy scanning the information easily and quickly, because they themselves do the company fundraising research.
Beside that, I learn how to create a improvement the platform with different metrics to know how the improvement make it better or not and I also help the product manager to create a initial brief to create more knowledge for me and get another POV to create a end to end of product.
